Countering disinformation and fake news

This interesting short film describes how Russia’s President Putin (and others) have deliberately used disinformation and fake news to undermine people’s perception of the world.

As the film explains, the approach is intended to create so much ‘churning’ in people’s minds that we no longer understand what is happening — who is doing what, or why, or what their wider intentions might be.

In the face of such confusion, the film says, our only response is to say “Oh dear” and then give up and take no action.

But that is exactly what the makers of fake news want us to do.

There is another, more useful, response.

That is to get clear on who we are, what matters most to us, and what we will do to achieve it. The more we inspire ourselves to do this, the less we are distracted by fake news because most of it becomes irrelevant. Then, for the parts that do matter, they don’t alter where we’re trying to get to, only how we get there, and that makes them much easier to deal with.

And the more we then build a narrative that inspires a coalition of partners and supporters to help us build our vision, the less the fake news matters again — because when we have all the resources we need, inspired and enthused and taking us to where we want to be, who cares what the fake news might be saying?

This is Twenty First Century leadership: who inspires wins.

Inner Leadership is a framework and a set of tools for achieving that.

Do you often find yourself distracted by fake news or are you focused, inspired, and working to achieve what matters most to you?


Adapted from Inner Leadership: tools for building inspiration in times of change.

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