Three Covers

As publication of The Churning approaches I have been sent three versions on the cover to review.

Here they are.

I’d appreciate your feedback on which you prefer. Which book would you most want to buy?

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8 thoughts on “Three Covers

  1. Finn, I think the most readable is the one without the reversals or mirroring of letters. The others seem too convoluted. The cover needs to work quickly, and they take a bit too long to register. Arguably, you could simply reverse the “R” in the word, but that starts to look like Toys R Us…

  2. I think the letter reversal is a good idea as helps to promote the concept, except versions 1&2 are too heavy – you need to know what it’s saying in order to “get it”. I would suggest to mirror the second “N” – it would remain fully readable, but there would be a sense of something not quite right – a minor conceit if you will. The appropriate demographic for this kind of publication would see it on the 2nd or 3rd glance and be both amused and intrigued.

  3. Version 3, normal wording. You have three seconds max to grab someone’s attention and if they think the book is upside down or in another language, they won’t stop, the other ones make me feel a bit seasick, and the word churning exacerbates this!
    Personally dislike orange but I accept its eyecatching. Maybe a little less intense, or graduated?
    Good luck. X

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