As Seth Godin posted yesterday, “We know what you want to accomplish. We know how you’d like everything to turn out.
“But the real question is, what are you willing to push through the dip for? What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that’s what’s going to actually get done.”
What do you truly care about?
That’s what Chapter 5 of the Churning helps you to uncover, and Chapter 6 helps you turn into an inspiring vision.