Teach them to long for the endless immensity of the sea


Antoine de Saint-Exupéry was a French aristocrat, writer, poet, and pioneering aviator who died on active service in 1944, somewhere over the Mediterranean.

He understood the power of vision. Giving direct orders might seem a faster approach. But if you can create an endless yearning in your people, you can be sure the job will get done.

He put it like this:

“If you want to build a ship, don’t drum up people together to collect wood, and don’t assign them tasks and work. But rather teach them to long for the endless immensity of the sea.”

This is the compelling power of Vision.

The Churning will help you to uncover your own yearning, and to express it as a compelling, inspiring vision.

And once you have done so, The Churning also provides tools that help you ‘collect wood’ or ‘assign tasks and work’, or whatever else you need to do to bring your vision to reality.

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