The difficulties of the current situation can provide a large part of the motivation people will need to shift to doing something different.
So part four of creating an inspiring vision is to be very clear about what the current situation is and why change is needed. As Jack Welch used to say, when he was CEO of General Electric:
“Face reality as it is, not as it was, or as you wish it to be.”
The work you did in earlier chapters can be invaluable here. Use it to bring your audience a clear understanding of the current situation and where alternative responses would lead. Be sure to do this in a way that does not alarm your audience: show them that you are on their side.
The more clearly you can show your audience that they have a problem they need to resolve, the more inspired they will be to follow your solution.
Adapted from Inner Leadership.