Finding new sources of inspiration


The third step of Inner Leadership is to identify alternative ways forward.

We do this not by looking for strategic or operational opportunities but by seeking to find the inspiration that lies at the very heart of inner leadership.

There are two reasons why this makes sense. First, in a time of change, the obvious ways forward may no longer be the best. New opportunities will be emerging all the time, so it makes sense to spend time looking for these opportunities. (We did not invent the lightbulb by finding a better way of making candles.)

Second, the results we get will depend partly on what we choose to do, but mostly on the levels of enthusiasm we are able to generate. In a time of churning this is more true than ever. When there are no easy ways forward it makes sense to look for the directions that will create the greatest levels enthusiasm and inspiration in customers, investors, employees, and ourselves.

This third step of Inner Leadership is about innovation and ideation. When everything is changing it forces us to shift our focus away from simply asking, “How shall we respond?” to the more proactive and enjoyable, “What do we most want to create?”

The way that we achieve this is not by strategising more deeply about the way the world used to work but by finding new inspiration for the way the world could be.

Adapted from Inner Leadership.

Photo By C.P.Storm via

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