Eight benefits of knowing your purpose and values

Team of cyclists racing in line, focused, determinedIn a time of change everything can seem urgent.

Purpose and values can seem like an unnecessary distraction.

But investing the time to find them will bring us eight significant benefits:

  1. Better Results
    The better you know your purpose and values, the better you can focus your resources on achieving the results that matter, and the more likely you become to achieve them. Better inner clarity leads to better outer results.
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  2. More Motivation
    People who know their purpose and values are more able to keep going in the face of obstacles and negative feedback: the better you know what outcomes matter most to you, the more energy you have to pursue them, no matter what happens.
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  3. Fewer Problems and Distractions
    Winston Churchill said, “You will never reach your destination if you stop to throw stones at every dog that barks.”
    Knowing your purpose and values shows you which issues are worth addressing and which can be ignored — they are someone else’s fight.
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  4. Clearer Opportunities
    Knowing your purpose and values also shows you which of the opportunities that come your way are worth pursuing and which are best ignored. This helps you prioritise your time and resources (which again leads to better results).
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  5. Clearer Outcomes
    Once you have chosen to engage with an issue, your purpose and values provide a shorthand to quickly identify the outcomes you seek. (This frees up more time and resources to work on achieving those outcomes.)
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  6. A Greater Feeling of Control
    In a world of constant change, knowing our purpose and values enables us to choose how we respond to any situation: what we engage with and how. This is true power. This is Inner Leadership.
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  7. Immediate Results
    Your future vision has two parts: the outcomes you want to create and the culture you want to live by, once your vision is achieved. By choosing to live in line with your purpose and values today, you immediately achieve the culture of your vision, which helps achieve the results.
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  8. More Freedom, Flexibility, and Adaptability
    Seeing your goals as ways of achieving a deeper purpose makes it easier to adapt to unexpected circumstances: you simply find new ways of achieving the same purpose, given the way things have turned out. This brings a stability and continuity that lets you recover more quickly from setbacks and become more flexible to changing events.

In a churning world, investing the time to define your purpose and values will bring you better focus, motivation, adaptability, and results.

Which of these benefits would be most useful to you? Is it worth investing one hour of your time to get clearer on your purpose and values?


Adapted from Inner Leadership: tools for building inspiration in times of change.

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Photo By Hernán Piñera via StockPholio.net

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