You don’t find your purpose, you build it (HBR)

A turtle crawls down the beach to the sea

The Harvard Business Review just published an article on purpose. It argues that purpose isn’t something we find but something we build. And it might not be only one thing and it can change over time.

Inner Leadership agrees.

Mark Twain said that,

“The two most important days in your life are the day you are born and the day you find out why.”

‘Finding out why’ doesn’t have to be a one-off event. It is an understanding that emerges over time.

But once you know it, even approximately, you can start to bring your purpose into anything you do.

That brings enthusiasm, fulfilment, and satisfaction and it also changes your genes.

At the same time, putting your purpose into practice deepens your understanding of what it is. And that helps you find new ways of putting it into practice.

As Viktor Frankl said, Man’s Search for Meaning is our highest calling. It is a never-ending search that takes place within us.

What Inner Leadership provides is a set of tools for finding the best understanding you have of your purpose today. Then finding the best way to put that into practice today. And then inspiring yourself and others to make it happen.

Do you know your own purpose in life? How much are you currently putting it into practice and deepening your understanding of what it is?

Adapted from Inner Leadership: tools for building inspiration in times of change.

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Photo By Chad McDonald via

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