Chase the vision, not the money


When choosing a direction to head in, we often face a choice between the apparent security of the situation we are in and the apparent risk of a new vision.

Because we are used to the current situation, we assume it will continue. But “past performance is not a guide to future performance.”

Because we have not experienced the future situation we assume it might not come to pass.

But in a time of change, we need to be focused on what the world is going to be like, not how it was in the past. We need to be running to where the ball is going to be, creating a vision of what the future world is going to want, and then inspiring others to build it with us.

At least, that’s the opinion of Tony Hsieh, who sold the vision of his company Zappos to Amazon in 2009 for about $1.2bn.

(Inner Leadership Chapters 4 and 6 are about choosing the vision and defining the vision. Outer Leadership Chapters 1, 2, and 3 are about defining where the ball is going to be and what it is going to take for your organisation to get there.)

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