Why ‘Churning’?

Churning Sea

The world around us is churning. Volatility, uncertainty, complexity, and ambiguity have become the norm in politics, the economy, society, and technology.

So much change is happening at once that we find it difficult to understand what is happening or predict the future. This creates a second kind of churning: an emotional churning we experience inside ourselves.

And finally there is a third churning: the kind of churning that we use to make butter. With the right tools and approach we can learn to use this churning as a time of opportunity to make ourselves stronger and to build better organisations.

This is what the two halves of The Churning provide. The opportunity to create leaders who know how to use the stresses of change to get clearer on what matters most to them and how to achieve it. And the opportunity to create organisations that can adapt to change like living organisms.

(See also the ancient Hindu legend, The Churning of the Milk Ocean.)


For non-native English speakers, the word ‘churning’ is similar to ‘turmoil’ but gentler:

getümmel, wirbel, aufgewühlt, tumult, gärung
tourmente, agitation, trouble, agitation, désarroi, barattant
agitación, excitación, conmoción, convulsión, tumulto, fermentación
turbulência, agitação, perturbação, tumulto, turbilhão, barafunda


Photo credit: Karen Arthur